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Apple wins Emmy with “Misunderstood” ad

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Apple has won an Emmy for “Outstanding Commercial” reports iMore. “The commercial was produced by Apple ad agency partner TBWA. While there have been rumors of a rift between Apple and TBWA, the Emmy shows that this long-time partnership has …

Steve BarrettApple wins Emmy with “Misunderstood” ad
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iTunes Trailers: Mad Max – Fury Road

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I don’t get this movie, I just don’t get it at all. I understood the originals and I enjoyed watching them as a teenager. This trailer on the other hand doesn’t excite me even a little? “Haunted by his turbulent past, …

Steve BarrettiTunes Trailers: Mad Max – Fury Road
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iPhone(s) 6 to be released on Sept 9?

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Bloomberg is reporting that Apple will hold a special event on Sept 9 where it will unveil it’s iPhone 6 in 2 new bigger sizes. “The Cupertino, California-based company is set to introduce two new models: one with a 4.7-inch …

Steve BarrettiPhone(s) 6 to be released on Sept 9?
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Apple releases new iPhone 5s ad – Dreams

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Apple has posted a new ad for the iPhone 5s to their YouTube channel entitled Dreams. It continues their “You’re powerful than you think” campaign and again is executed brilliantly. What do you think?

Steve BarrettApple releases new iPhone 5s ad – Dreams
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Are these iPhone 6 renders good enough to lick?

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Website Behance.net has posted these gorgeous renders of what most of the rumour sites are reporting will the iPhone 6 and they look good enough to lick. We’ve seen a lot of renders leading up to the announcement that we believe will happen in …

Steve BarrettAre these iPhone 6 renders good enough to lick?
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Apple releases new iPhone ad “Powerful”

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We apologise for the infrequent updates over the last few months but you’ll be happy to know we’re back to daily updates! Apple has released a new ad on it’s YouTube channel called “Powerful”. The ad showcases some of the amazing …

Steve BarrettApple releases new iPhone ad “Powerful”
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The perfect Valentines Day present – a bra that can only be opened with true love (and an iPhone)

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  Nice find by Cult of Mac - It’s a bra with an electronic clasp that will only open once your iPhone detects that you are in true love: “The bra works by measuring the wearer’s heart rate, and sending the …

Steve BarrettThe perfect Valentines Day present – a bra that can only be opened with true love (and an iPhone)