Telstra has launched Androidland the worlds first Android store in Bourke St, Melbourne (their flagship store). The store is a collaboration with Google and handset makers Samsung, HTC, Sony Ericsson, Motorola and LG.

Inside they've set up a spaceship with a huge screen where you can fly all over the world using Google Earth. This is a temporary installation but you've got to wonder if we'll see more collaborations to try to take on Apple's retail stores.