Apple has released 3 new ads in the US, showcasing the iPhone 4s' new camera, Siri and iCloud. We're still waiting for Siri to be able to use maps for directions here in Australia.

All the ads are below:

http://youtu.be/86LxStLXrf4

http://youtu.be/vSAje0EgYjY

http://youtu.be/5ba0tZ_P5cg