Apple has launched 3 new TV ads over the weekend during the featuring an Apple Genius.

The series were launched in the US during the coverage of the opening ceremony of the London games.

The ads are a departure from Apple's recent product centric focus and a return to the more light hearted efforts of their PC vs Mac series.

Check them out below and let us know your thoughts!

http://youtu.be/0LyIwJgQlsc?hd=1

http://youtu.be/2qd-Oc6FFDA?hd=1

http://youtu.be/oRveuk_4Or0?hd=1