Apple has just posted a new ad Our Signature on it's Youtube site as well as the intro video they used for the WWDC. It really looks like Apple is getting back to basics as well as focusing on the "Designed by Apple in California" tag line again.

I'm a big fan of their new ads.

http://youtu.be/Zr1s_B0zqX0

http://youtu.be/VpZmIiIXuZ0