It's finally happened - a competitor has come up with an ad to lure iPhone users away that doesn't insult them but instead includes them in the joke, is funny and even more surprising it's Microsoft!

The ad promotes the Nokia Lumia 920 Windows phone and doesn't include one spec.

Instead it shows a wedding ceremony who's Bride's and Groom's family are both firmly in the Apple or Samsung camp and then start flying insults at each other - the kind of piss taking I (as an iPhone and Apple fanboy) do everyday!

The ad makes an emotional connection and is light hearted and fun, just what Microsoft need to do to try and gain even a little traction with their Windows phone.

Enjoy the clip below!

http://youtu.be/Z19vR1GldRI