It looks like Apple has stated a new direction with it's iPhone ads, focusing on celebrities using Siri. There is nothing on the official Apple Youtube channel as of yet but we've managed to uncover these spots so far featuring Zooey Deschanel and Samuel L Jackson using Siri.
We're pretty sure there are more to come !!
[Update] These have now been updated to Apple's Youtube channel
http://youtu.be/Y5Dt0YlN2nM
http://youtu.be/azBzUEFZIss
