As the web gets more and more cluttered it makes focusing on the content your trying for find more frustrating. Luckily Apple have a little feature called "Reader" they have included in their web browser Safari for Mac, Windows and your iPhone and iPad.

If your reading a news article that is littered with ads the "Reader" tab will appear in the top right of your address bar in Safari, hit it and all the clutter falls away just leaving you the elegant content to focus on.

Demo below:

http://youtu.be/zgaje3o13UA