Bloomberg is reporting that Jeff Robin the man who helped create the iPod and then iTunes has been put in charge of the Development of Apples' new TV effort. There have been rumours circulating for years about Apple entering the Television sector and they have dipped their toe in the water with their "Hobby" Apple TV.

In Walter Isaacson's just released biography, Steve Jobs says that he had "finally cracked" making a TV that would include the ability to play content from all your devices, the cloud and have the "simplest interface you could imagine".

Analysts are predicting that they may release the product in 2013 - All of this is purely speculation though !